Think about a sibling who knows you well.

They remember your favourite food. They know what you usually choose. They don’t need to ask you the same question every time.

That’s what good personalization should feel like.

“I got you your favourite.”“You remembered?”

Now imagine the opposite.

Someone assumes what you like, gives you something completely irrelevant, and expects you to appreciate the effort.

That’s bad personalization.

The difference is simple:

Good personalization understands.
Bad personalization assumes.

In UX, personalization shouldn’t exist just because we can personalize something. It should reduce effort and make the experience feel more relevant.

The best personalization makes users think:

“How did they know?”

Not:

“Why are you showing me this?”

UX Crumbs is built around the same idea: small, practical UX lessons that help designers keep learning without feeling overwhelmed.

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