In an era dominated by high-fidelity UI trends and complex animations, we often lose sight of why our profession exists in the first place. Don Norman, the "Father of UX," didn't ask us to be creative first—he asked us to notice the confusion.

The Radical Act of Noticing

Long before Figma or modern design systems, UX was born from the frustration of everyday objects. Confusing doors and misleading switches make people feel stupid for no reason. Norman’s core message is simple: If something is hard to use, it is badly designed.

Ending the Culture of "User Blaming"

As designers, we have a responsibility to eliminate excuses. If a user struggles, the design has failed—not the user. There is no such thing as "user error"; there is only design that failed to anticipate human behavior.

Design as Protection

This realisation changes the entire purpose of our work. Good UX isn't meant to impress users with its beauty; its primary function is to protect them from making mistakes.

The Senior Perspective: Before you worry about the aesthetic of a screen, ask if you are solving the confusion. Our job is to bridge the gap between human psychology and functional logic. When we stop blaming the user, we start building better products