Your content should be more than just informative, it must become an experience that captivates your audience.

This is the intersection of UX and content strategy. Knowing your users and their paths to purchase will help you inform, inspire and convert not just write stuff about a product for sale.

Understanding Your Audience

Preaching: Empathy Mapping -wear their shoes to understand their needs, frustrations and aspiration.

Buyer Personas — Develop thorough buyer personas to customize your content

Customer journey mapping : the route where your user goes from awareness to purchase, how visually

Creating High Conversion Content

Your message should remain clear and constant, meaning that your content lines up with branding based on what is best needed for your audience.

Content is Organised Logically: Follow a systematic flow to content that leads people towards an action.

Strong Calls To Action: Drive interactivity by using good, strong CTAs

Optimization Based On Insights: Measure performance data with analytics, using that information to improve your content.

Content Is Only Part Of The Equation Combine that with a good user experience and you have an unstoppable synergy.