TURN AI INTO YOUR CREATIVE STRATEGIST

AI is more than a simple text generator—it's your next great Creative Strategist, but only if you know how to prompt it.

Prithiv Kumar

Oct 28, 2025

2 min read

AI tools like ChatGPT are not just for basic text generation—they are powerful co-pilots capable of challenging your assumptions and generating original concepts, but only if you prompt them correctly.

To elevate AI from a simple assistant to a true creative strategist, you must shift your prompting methodology. Too much freedom yields generic results. The trick is to apply strategic constraints and "force" creativity.

Here are four essential prompting strategies you need to master:

Step 1: Give It a Creative Persona

AI mirrors the tone and behavior you describe. Don't just tell it what to do; tell it who it is. This tricks the AI into adopting a specific style, expertise, and level of critical thinking.

Prompt Example: "You are a creative director at Apple, known for merging art and technology. Come up with tagline ideas for a new smart ring."

Step 2: Ask For Bad Ideas First (Break the Safety Mode)

AI is trained to play safe and provide consensus-driven answers. To break this predictable pattern, you must intentionally seek poor, hilarious, or unconventional ideas. This forces the AI to explore the fringes of its knowledge base.

Prompt Example: "Give me 10 hilariously bad ideas for marketing this product. Then refine the top 2 into actually brilliant ones."

Step 3: Combine Unrelated Things (Forced Creativity)

Originality often emerges from connecting two previously unrelated ideas or concepts (Forced Creativity). This strategy forces the AI to build novel bridges between disparate domains, leading to truly unique startup ideas, product features, or campaigns.

Prompt Example: "Combine mindfulness and pizza delivery to create a startup idea."

Step 4: Use the "3 Creative Angles" Prompt

When brainstorming, ask the AI to think in three distinct modes simultaneously. This ensures you get a balanced set of outputs:

Analytical Angle: Focuses on logic, structure, data, and efficiency.
Emotional Angle: Focuses on human empathy, storytelling, and feeling.
Disruptive Angle: Focuses on weird, unconventional, and category-challenging ideas.
Prompt Example: "Give me ideas for a perfume ad from 3 angles - analytical, emotional, and disruptive."

Bonus Tip: Control the Creative Constraints Creativity thrives on limits. If you give the AI too much freedom, the output will be generic. Use constraints (like word count, style, or specific vocabulary) to force ingenuity.