Beyond user satisfaction, there’s a world of data that can truly demonstrate the impact of UX on your business. Let’s explore key metrics that go beyond the obvious.

Key Performance Indicators (KPIs) and UX Metrics:

• Revenue-Driven Metrics: Conversion rates, average order value, customer lifetime value, and churn rate directly correlate to UX.
• Efficiency Metrics: Task success rates, time on task, and error rates highlight usability improvements.
• Customer Satisfaction: Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES) measure overall user sentiment.
• Behavioural Metrics: Click-through rates, bounce rates, and scroll depth reveal user engagement patterns.

Beyond the Numbers: While quantitative data is essential, qualitative insights provide context.

• User Feedback: Gather feedback through surveys, interviews, and usability testing.
• Heat maps and Click Maps: Visualise user behaviour to identify pain points.
• A/B Testing: Experiment with different design variations to measure impact.

By combining these metrics and insights, you can build a robust case for the value of UX and drive data-driven design decisions.