Not all friction is bad UX.

Some friction protects users.

A confirmation before deleting an account.
An OTP before a payment.

A review screen before submitting a form.

These extra steps slow users down — but for the right reasons.

The real question isn’t:
 “Can we remove this step?”

It’s:
 “Does this step create value, build trust, or help users make better decisions?”

Great UX isn’t about eliminating every click.

It’s about making every click meaningful.

What’s one product that uses friction really well?

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