The most common UX mistake isn’t creating a poor interface.

It’s solving the wrong problem.

When users abandon a checkout flow, redesigning the UI is often the first reaction.

But the real issue may be hidden elsewhere — unexpected shipping costs, delivery delays, low trust, or product availability.

Great UX starts long before wireframes.

It starts with curiosity.

Observe users.

Talk to them.

Analyze behavior.

Understand the context.

The best designers don’t fall in love with solutions.

They fall in love with understanding the problem first.