Did you ever think to yourself, how do visitors really interact with my website?

To make a better user experience (UX), you have to get to know where they’re coming from — their thoughts, their actions, their frustration. In doing so, with the user journey mapping and user flow mapping, are your secret weapons of having the ability to visualize these journeys which you are in turn, designing a website around these journeys.

Let’s break it down:

User Journey Mapping — Picture a plot of the full path of a user from the first moment they become aware of you to the interactions after buying your product or service. It looks at feelings, touchpoints (where your brand touches users), and pain points (where the struggles are).

User Flow Mapping: This feature allows you to map out the steps the users would follow to achieve relevant goals on your website. Imagine it as a step-by-step guide showing exactly the process of purchasing something or subscribing to something.

Why User Journey & Flow Mapping is Important

Discover User Objectives : Unearth what customers want to do and the benefits that prevent them from doing.

Enhanced touchpoints: Improve the journey process at every touchpoint for easier and enjoyable experience for the users.

Focus on where you can move the meter: When designing in a hurry, focus on areas that will most improve user and conversion satisfaction.

Increase User Empathy: Remembering to put yourself in the users context can lead to greater insights into why they have the problems that they do.

Goto Journey The User Mapping Block

How to Create Effective User Research: Discover best practices for collecting data from your users including interviews, surveys, and usability testing

Create Mock User Personas: These should be fictitious representations of your users which can serve as a reference point when you start the mapping

Mapping Tools & Templates: Discover various ways and tools of mapping the user journey and flows.

With user journey and flow mapping, you can design a website which will help the user establish their goals and lead them towards them. This way, we can deliver a perfect user experience, with no guesswork, a single user-centric approach!

Tell me about your experiences in the comments.