Have you ever struggled to find what you’re looking for on a website? A poorly organised website can be frustrating for users and can lead to lost sales or conversions.
One effective way to improve your website’s navigation is through card sorting.
What is Card Sorting?
Card sorting is a usability testing technique that involves asking users to categorize a set of cards (representing website content) into groups that make sense to them.
This helps you understand how users think about your content and how they expect it to be organized.
Types of Card Sorting
- Open card sorting: Users create their own categories and assign the cards to them.
- Closed card sorting: Users are given pre-defined categories and assign the cards to them.
Benefits of Card Sorting
- Improved user experience: By understanding how users think about your content, you can create a more intuitive and user-friendly navigation.
- Increased conversions: A well-organized website can lead to higher conversion rates as users can easily find what they’re looking for.
- Reduced bounce rate: Users are less likely to leave your website if they can easily find what they need.
How to Conduct Card Sorting
- Create cards: Write the name of each piece of content on a separate card.
- Recruit participants: Find users who represent your target audience.
- Conduct the sorting: Ask participants to sort the cards into groups that make sense to them.
- Analyse the results: Identify patterns and trends in the sorting results.
Tips for Successful Card Sorting
- Use clear instructions: Make sure participants understand the task.
- Provide a quiet environment: Avoid distractions that could affect the sorting process.
- Thank participants: Show your appreciation for their time and effort.
Card sorting is a simple yet effective way to improve your website’s navigation. By understanding how users think about your content, you can create a more user-friendly and effective website.
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