We often hear stories of billion-dollar companies starting with a "simple great idea." This has led to the biggest myth in the product world: that if your idea is revolutionary, users will flock to it regardless of the experience.

The reality is much harsher. Great ideas don't fail; poor user experience does.

1. Users Don't Leave Ideas—They Leave Friction

Many founders believe that if a user stops using their app, they just "didn't get the idea." The truth is that users don't leave apps; apps push users away. This happens through:

• Feature Bloat: Overwhelming the user with too many options.
• Navigational Chaos: Making it impossible to find the core value.
• Lack of Originality: Blindly copying competitors without solving a specific problem.

2. The Success Formula

The apps that actually survive and scale aren't necessarily the ones with the most "innovative" ideas. They are the apps that reduce friction and increase meaning.

In UX, success isn't about how many features you have; it is a simple equation:

$$\text{Product Success} = \text{User's ability to achieve their goal effortlessly} \text{}$$

3. Stop Building for Features, Start Building for Goals

If you are still measuring success by your feature roadmap, you are falling for the myth. True success comes when the interface becomes invisible, allowing the user to reach their objective without a second thought.

Don't let your "great idea" die because of a "poor experience."