Have you ever felt overwhelmed while trying to use a website or app? It might not be your fault. It could be due to excessive cognitive load.

This newsletter will explore what cognitive load is and how designers can reduce it to create more user-friendly experiences.

What is Cognitive Load?

Cognitive load refers to the mental effort required to process information. When a user’s cognitive load is high, they become overwhelmed and may struggle to complete tasks efficiently.

How to Reduce Cognitive Load

Simplify Visual Design

Use clear and consistent typography.

Avoid clutter and excessive visual elements.

Employ a colour palette that is easy on the eyes.

Optimise Information Structure

Organise content in a logical and intuitive manner.

Use headings, subheadings, and bullet points to break up text.

Provide clear navigation options.

Minimize Distractions

Limit the number of calls to action on a single page.

Use pop-ups sparingly and only when necessary.

Ensure that auto-play videos or animations can be easily paused or stopped.

Provide Clear Instructions

Use simple and concise language.

Provide visual cues or tutorials to guide users.

Offer helpful tooltips or context menus.

Test and Iterate

Conduct usability testing to identify areas where cognitive load is high.

Make iterative improvements based on user feedback.

By understanding cognitive load and implementing effective design strategies, you can create products that are easier to use and more enjoyable for your users.

Remember, the goal is to make the user’s experience as effortless as possible